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Ivy Park Has Landed!

Ivy Park has finally dropped in Topshop stores and online this morning and it's amazing. I want it all. If anything is going to get you in the mood for a workout then it's the

ivy-park-is-here

Ivy Park has finally dropped in Topshop stores and online this morning and it’s amazing. I want it all. If anything is going to get you in the mood for a workout then it’s the Ivy Park collection and the promo video to go with it.

 

‘Ivy Park is here – the new activewear label
co-founded by Beyoncé and changing the game
in sportswear. Mixing high performance technical
styles with fashion-led casualwear, it’s a brand
inspiring us to stay strong, healthy and happy –
no matter what your sporting ability or body shape.
Want to know more? We’ll hand over to Beyoncé…’ – Topshop

 

Co-founded by Beyoncé, the new active wear is designed for all kinds of athletes, dancers, swimmers, runners and trainers, you name it, the brand has your back covered, literally. Ivy Park is much more than just your new gym outfit, there’s jackets, sliders and other accessories, Ivy Park is your casual wear weather you’re going to or from the gym, you always want to look ab fab, so now we can get our gym style down to a T. Beyoncé couldn’t have her fingers in any more pies, not only is she a singer, songwriter, actress and record producer, with her own label, Parkwood Entertainment, but she’s now co-creating super cute, designer gym gear. Bey states that the name Ivy Park has came from the park in which she used to train in at home and is her ‘happy place’, it also is the name of her record label, ‘Parkwood’. Is it any wonder every single female is in total, 100%, utter awe of Bey, she’s a woman of many talents and an inspiration to us all! The promo video alone made me want to get up and go for a run.

So, enough of the chitter chatter, let’s take a look at some of my favourite pieces from the collection (not that I don’t think it’s all beauty) You can shop the collections now! TOPSHOP

ivypark ivypark1 ivypark3 ivypark4 ivypark5 ivypark6 ivypark7 ivypark9 ivypark8

ivyparkk

 

hannah@theblackandwhiteedit.co.uk

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