Barbie’s Body Makeover
With plummeting sales, -20% from 2012-2014, that has roughly cost them $500 million, and constant criticism it has called for Mattel to make some changes to the Barbie Doll. Cue the curvy, the tall and
With plummeting sales, -20% from 2012-2014, that has roughly cost them $500 million, and constant criticism it has called for Mattel to make some changes to the Barbie Doll. Cue the curvy, the tall and the petite, amongst different hair colours, and ethnicities. Welcome the Barbie’s of 2016.
I remember when I was playing with Barbie’s, I was probably like 6/8? and I never looked at Barbie as a role model and thought “oh I want to look like Barbie”, I was just excited to have someone to dress up and play make believe. But, times have massively changed and the world now sees Barbie as a threat to their homes. There has been a whole ‘fake’, ‘plastic’ stigma around Barbie, due to her being so perfect looking, if a woman is drop dead gorgeous, blonde, blue eyes, maybe a bit of botox and fillers here and there, she will get “you look like Barbie” thrown at her in a derogative way, which should never have happened in the first place, thus giving Barbie ‘the most infamous body in the world’.
However, it’s not only this that has brought down our good pal Barbie, but there’s a new age and a rise in celebrating and appreciating curvy women (which I’m on board of), the likes of Kim K, Beyoncé and Lena Dunham, even my ultimate woman Robyn Lawley are amongst many women that celebrate their curves and are redefining the ideal body image
To get you all caught up Times have done a feature and spoke to the guys behind the making of the new dolls and the two year process named ‘Project Dawn’ and getting the dolls, just right… I’m a huge fan, especially of the hair colours and ethnicities, it looks great and introducing three new body types, tall, curvy and petite. In my eyes, it’s the future of Barbie and I’m excited to see public reaction to the dolls.
images and video courtesy of Times